Online Presence
Online presence refers to all activities and content that an person has under their name on the internet. This includes accounts, assets, interactions, and any pieces of information created by or about the person
Examples of some online professional bodies:
Branding
A brand is a value and reputation for a organization. A organization or company requires strong branding strategy in order to survive in a competitive market environment. Normally, a organization is successful when its goals and missions are strong.
ACTIVITY
Team Value : $4.2B
Country: England
Revenue: $643M
Operating Income:$167M
Number of Employees:940
Source: Forbes
ACTIVITY 2
In May 2001, Middlesex University appointed a branding consultancy named C Eye to design a logo for their university. In 2003, the previous “M” logo was replaced with a new red-colored wavy line intended to express a flexible and responsive approach to the needs of students.
Middlesex University will be making a transition to the use of a new logo. The ‘new’ logo will gradually replace the current logo with the infinity symbol. The new logo shows the crest of Middlesex County (now part of Greater London) with the ‘coats of arms which were attributed by the medieval heralds to the Kingdoms of the Anglo-Saxon Heptarchy. The Middlesex County crest is symbolic of Middlesex University’s heritage, dating back to the late 19th Century.
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